The entire BUDGIE assortment was Co-created together with experts and hair enthusiasts representing our target group. During the summer and fall of 2017 we let our co-creators test and evaluate each product. We made adjustments according to the feedback we received and only the approved products made the cut into our very first launch assortment! After several trial rounds we invited our co-creators to a breakfast gathering at the popular hair salon Palomas in Stockholm to present the final approved products., followed by vivid discussions about BUDGIE-favourites and personal hair routines. A stylist was also present to show off our products and give our guests a Friday glow-up. We look so much forward to recruit more co-creators on our excitig journey ahead!