BUDGIE is a HAIR brand and collective created with & for the digital consumer. Born out of idea to challenge current ways of operating and work from an outside-in perspective, inviting the consumer to be a part of the product development process.
Budgies are social individuals with plumages in various colors and manners. They come in yellow, blue, white, green, small, big, long feathered and short feathered. Budgies simply come in so many alterations they remind us of jellybeans. Just like us. We come yellow, we come glowing, we come happy, we come smart, we come individual. They also come in pairs and have a great need to socialize and interact like humans.
We chose the most alluring color of all, not only is it a symbol of happiness, energy, joy, freshness and inclusiveness but it is also the new millennial pink and main color of our beloved Budgie!
The Budgie collective
Inspired by the budgie, we strive to build a BFF-brand where the consumer’s interest is at heart. By staying in touch with our “Buddies” through our digital channels, sampling-events and inspirational meetups we all share ideas and information, inspiration and crucial feedback needed to continuously improve and evolve the assortment and the brand.